Design, Design, Design…

During my education at Seneca @ York for Creative Advertising, I was introduced to Creative Suite 2. (Photoshop, Illustrator & Indesign)  We learned the basics and through much practice, my knowledge of the programs increased.  I’m no graphic designer, but I can hold my own with the best of them.  As I began working at WPS I was introduced to Corel Draw, which was the tool of choice and used to create the current promotional material.  I played with the program and learned enough to create a couple of pieces that were printed and used as part as our mail outs.  Personally, I still prefer the CS program and with the guidance of a helpful printer, I’m learning the required layouts and file formats.

 

This was created with the use of all three CS3 program and my favourite piece designed to date .  This piece is a promotional Valentine’s Day card that will go out to our top 100 clients in 5 particular areas found within the GTA. 

We are working on a card to send for all major Canadian holidays, next up is St. Patrick’s Day.  The layout is pretty much complete, but still working on some clever copy…

We get all of our work printed at Markham Litho, which are a fast and reliable printing shop.  Their knowledgeable staff helped guide me on the correct designing path, as I have a tendency to use Photoshop to create the entire promotional piece.  Photoshop (for those who don’t know, which I knew) is a raster-based program, while Illustrator is vector based. So, to get the crispest printing pertaining to the text, us must use Illustrator and then use Indesign to layout the piece.  

Anyways, these were some of the problems I’ve encountered so far as a rookie marketing assistant at Warehoused Plastic Sales.  Here are some more pieces that we have created using CS3 and Corel Draw.