Post Cards And Direct Marketing

Direct marketing is a great why to keep your targeted audience informed about your company and the products you sell.  Post cards are a vital addition to our arsenal and I have noticed that they have induced a great response from the targeted audience.  I found this great article written by Travis Batting, which display all the benefits of this imperative marketing tool.  Read the article through, it might convert some of those direct mail non-believers.

Source:  http://www.articlesbase.com/direct-mail-articles/postcard-marketing-228160.html 

Postcards are a “key tool” in today’s world of modern marketing.   A brief and captivating message, combined with an enticing offer, will generate sales, inform customers, and increase brand awareness.

Gain Competitive Advantage

Postcards are for everybody!   We can show you how to maximize your marketing dollars and assist you in creating a postcard mailing campaign that will give your company a competitive edge and open doors to greater business opportunities.  Our experienced staff, and in-depth understanding of how to reach your target audience, can be a valuable component in the success of your campaign.

Benefits of Postcard Advertising

• Keep your name in front of customers.
• Postcards generate a high ROI
• Flexible, informative and creative.
• Postcards are high impact and low cost
• Separate yourself from the competition.
• Establish regular communication between you, your customers and future customers.
• A well-produced postcard establishes a bond with customers.
• Postcards sell products and services.

Uses of Postcard Advertising

• Generate website traffic and sales leads.
• A cost effective way to promote new specials.
• Promote company awareness.
• Announce new products, web sites, store locations, etc.
• Inexpensive, effective way to thank customers.
• Use as a coupon and/or survey for clients.
• A great way to test market new products and measure advertising campaign responses.
• Tradeshow/Event promotion.
• Maintaining customer contact.

Marketing With Postcards

Regular postcard mailings will give you the optimal results.  Repetition is key to your marketing success and you’ll see an impressive growth in your business over a 12-month period. A year long postcard marketing campaign will cost approximately $6.00 per name per year – a very cost effective way to build your business.